Amc universal studios hollywood5/15/2023 ![]() He added: “If consumers are trained to wait only a few weeks to watch the movie at home, especially while ![]() “So if the 17-day option becomes standard across all studios, we expect a higher level of movie attendance cannibalization than if the exhibitors could have held the PVOD window at 30 days,” Nathanson concluded. ![]() He said that looking at the top 2019 films in key categories shows that roughly 80 percent-90 percent of total box office was generated within the first four weeks, with the first three weeks accounting for 70 percent-80 percent. What does it mean though for movie going and the like? Nathanson predicted movie attendance would be cannibalized. In a report entitled “The Day the Windows Broke,” MofffettNathanson analyst Michael Nathanson called the development “a groundbreaking moment for the film industry.”
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